Chevrolet has added another new direction to its advertising, this one inspired by the show The Office: when the boss at a dealership gets the idea to create a workplace comedy, it becomes a series called "Under the Blue Arch."
The campaign was created by Goodby, Silverstein & Partners and directed by Randall Einhorn, veteran of The Office and Parks and Recreation, among other shows. Actual 30-second television spots will be created based on the "show" to run in support of local dealership groups.
